Objectives
Increase ROI, revenue, traffic and high value enquiries for large projects.
Strategy
- Restructured account for search and shopping campaigns separating brands, ranges and products where necessary
- Create campaigns for ‘project’ based keywords for high value leads
- Improve RLSA and Remarketing strategy across the account
- Introduce Bing search & shopping campaigns
- Keyword targeting improve for brands, ranges & products for all brands across the site.
–
Results
ROI improved by 33% and Revenue up 134% Year on Year