We don’t need full access to your account, we’ll just need read only access to begin with to allow us to build our report. There are a number of factors that we’ll take into account when carrying out your audit:
- What is your target CPA?
- Are you fully utilising all of Google’s latest features to their fullest potential?
- Can we improve on site performance?
- Are you showing your ads to the right people at the right time of the day?
- Are you remarketing to people who are already aware of your brand? Research shows that these people are much more likely to convert
- If you are an e-commerce website do you fully understand Google Shopping, and are you seeing the best possible return?
- And much much more…