- Adwords account always been a huge source of leads across each of its services.
- Costs and CPA increasing each year.
- Control Spend
- Lower CPA
- Increase the volume of leads to coincide with a larger work force
- After an in-depth audit was carried out, we discovered that mobile campaigns out performing the desktop campaigns 2:1, and that there was room to improve and scope out these campaigns.
- Further segregate keyword match types and devices
- Increase conversions through widening location targeting for top performing campaigns
- Manage spend during ‘peak’ periods
- Continuously A/B test adcopy and granularise campaigns for more effective ads
- Other ‘tricks of the trade’ were also used to improve lead quantity and reduce CPA.
Conversions Year on Year are up 44% & CPA down 21%