Success Stories: Unicorn Trails

Unicorn Trails


Increase traffic, lower spend and increase the volume of conversions.


  • Broke out campaigns by ranch, destination, holiday type and country
  • Location targeting also broken out into separate campaigns, making it easier to optimise
  • Through a broad match and lower average position strategy we also dropped cost per click by 78% – resulting in the huge traffic increases for less spend
  • Through ongoing optimisation we’re able to identify campaigns where mobile is used to research – and computer to convert. Attribution modelling was key
  • We’ve also introduced an extensive RLSA strategy, resulting in a conversion rate and CPA which is twice as effective as first time visitors
  • Remarketing and RLSA strategies have been implemented to ensure website visitors come back and convert.

Contact us today for an
Effective Pay Per Click Strategy
tailored to your business