Increase lead volume and improve CPA.
- Broke out campaign by service and also match type to enable a more granular level of optimisation
- Extensive look through historical search queries to look for new keyword opportunities
- Change the location targeting settings to remove waste from non target areas
- New landing pages were built with conversion in mind which has seen an increase in conversion rates and leads
- A low CPC broad match strategy has also enabled us to spot new keyword opportunities and increase traffic through the account
- Remarketing and RLSA strategies have been implemented to ensure website visitors come back and convert
Leads up 100% in first quarter & CPA improved by 30%