Improve quality and the number of leads.
- Restructured account to enable easy spend increases during peak period and ensure tracking in place for all on site conversion paths
- Enable an in depth audience strategy specific to destination visited on site
- Fully utilise different keyword match type
- Introduce YouTube advertising and remarketing for more brand awareness (also utilising RLSA).
Conversions are up 26% Year on Year, CPA maintained.
Traffic also up 45% Year on Year.