Success Stories: Inspiring Travel Company

ITC

Objectives

Improve quality and the number of leads.

Strategy

  • Restructured account to enable easy spend increases during peak period and ensure tracking in place for all on site conversion paths
  • Enable an in depth audience strategy specific to destination visited on site
  • Fully utilise different keyword match type
  • Introduce YouTube advertising and remarketing for more brand awareness (also utilising RLSA).

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