Google and Bing search ads are the holy grail of pay per click, and the oldest form.
We believe that by spending more time on your accounts and understanding your business we deliver the best results.
So how can we help?
Test, test and test again
It’s all too easy to set up an account without testing new approaches, new ads, new bids and new features.
If you don’t do this, how do you know whether it will or won’t work? Our methodical approach allows us to trial and test without affecting performance.
Two huge factors in determining the best positions. We spend a lot of time going through keywords and ads, ensuring that the quality scores are at an appropriate level. If they’re not, we’ll spend time devising a strategy to improve these. 9 times out of 10 we don’t use automated systems for bidding as agencies become lost in allowing systems to run accounts themselves. Manual bidding means we have to spend more time on your accounts, but deliver better results.
We know and understand that no Adwords account is the same.
We spend time getting to understand your industry and target market before devising a strategy for your PPC account. We like to think of ourselves as an extension of your business and each strategy we plan and implement is unique to the client.
We’re not only experts in the UK market, but also worldwide. PPC is the perfect way to test out new markets with controlled measures and minimal risk. Unfortunately, PPC ads and keywords can’t just be translated from one language to another, but instead worked at from the beginning. There tends to be discrepancies in languages that does not allow this to work. We insist that we work with a native speaker of the target language to get the most out of these international campaigns.
Whether you’re new to Adwords or have a successful account, you can never take your foot off the gas when it comes to future planning and competitor information. This is critical in success not just now, but moving forward.
A few factors to consider when planning:
- Location Targeting & Languages
- Profit Margins
- Competitor Activity
Keywords and phrases should be highly specific and relevant to your business. Google rewards relevance. It’s not just about paying to get to the top of the list. So your keywords should tie in directly with your ad copy and your website copy. When someone types your keywords into Google, they should be looking for a business exactly like yours. As a result, those people that click on your ad will already be predisposed towards buying or enquiring from you.
It’s always imperative that you put yourself in your customers shoes – what would you want to see when clicking on an ad?
And that brings us to writing ads. Ad-writing isn’t one-size-fits-all. Though different audiences have always been viewing your ads, the options to craft custom messaging haven’t always been available. As these options roll out,us advertisers need to make use of them to show our searchers better, more targeted ads at the right times of the day.
As you are creating your campaign structures, ensure that you are considering the components that will determine if you see better CTRs and conversion rates.